You work internationally in Europe and further afield ...
International necessarily means cross-cultural ?

You know that the key to your international success hinges on successfully managing cross-cultural influences or differences ...
But how can we identify the factors which are different if
we do not know what they are ?
How can we tell whether they represent potential barriers or opportunities ?

Just as your own culture conditions your identity and the way behave, your partners' behaviour is also product of their culture ... To what extent are you aware of your own "cultural Programming" and that of the people you are dealing with ?

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